Quick Comparison
| Host | Rating | TTFB | Uptime | From/mo | Best For |
|---|---|---|---|---|---|
| Kinsta | 189ms | 99.99% | $35 | Speed-obsessed sites | |
| WP Engine | 215ms | 99.98% | $20 | Enterprise/agencies | |
| Cloudways | 240ms | 99.95% | $11 | Budget managed | |
| Flywheel | 260ms | 99.97% | $15 | Designers/freelancers | |
| SiteGround | 290ms | 99.99% | $2.99 | Beginners on budget |
#1 Kinsta — Built on Google Cloud
✅ Pros
- Fastest TTFB — Google Cloud C2 machines
- 37 data centers worldwide (including Stockholm)
- Free migrations, staging, CDN
- MyKinsta dashboard is excellent
❌ Cons
- No email hosting included
- $35/mo entry — pricier than shared hosting
- No phone support
Kinsta is the performance king. Their Google Cloud C2 infrastructure delivers consistently sub-200ms TTFB across Europe. For EU-based sites, their Stockholm and Frankfurt data centers provide excellent latency for Scandinavian audiences.
#2 WP Engine — Enterprise Standard
WP Engine is the hosting platform that agencies trust. Their development workflow (staging → production with one click), Genesis framework access, and headless WordPress support make it the go-to for professional WordPress development. At $200+ per sale with 180-day cookies, it's also the most lucrative affiliate program in the hosting space.
EU Data Center Options
- Kinsta: Stockholm 🇸🇪, Helsinki 🇫🇮, Frankfurt 🇩🇪, London 🇬🇧, Zurich 🇨🇭
- WP Engine: London 🇬🇧, Frankfurt 🇩🇪, Belgium 🇧🇪
- Cloudways: Amsterdam 🇳🇱, Frankfurt 🇩🇪, London 🇬🇧 (via DigitalOcean/Vultr)
- SiteGround: Eemshaven 🇳🇱, Frankfurt 🇩🇪, London 🇬🇧
All managed hosts listed above offer GDPR-compliant hosting with EU data residency options. For Swedish businesses, Kinsta's Stockholm data center is the obvious choice for minimum latency.